The Journal

Notes from the market.

Honest analysis, buyer and seller playbooks, and the neighborhood-level details you can only get from an advisor who lives and works here.

Market Updates · 6 min

East Tennessee Market Report: What's Really Happening in Q4

Inventory is climbing, days on market are lengthening, and buyers finally have room to negotiate. Here's what the numbers actually say.

Nov 12, 2026Read

Buying · 9 min

STR regulations, well and septic diligence, road access — the questions every serious Smoky Mountain cabin buyer should ask before they offer.

Oct 28, 2026Read

Selling · 7 min

Drone cinematography, private previews, and pre-launch marketing are no longer optional in the $1M+ segment.

Oct 14, 2026Read

Neighborhood Guides · 8 min

Schools, commutes, taxes, lifestyle — an honest, side-by-side look at two of the region's most-loved areas.

Sep 30, 2026Read